Bandcamp drew its inspiration from intuitive blogging platforms such as WordPress. ‘[T]here, if you’re a writer, you can set up your own site that’s rock-solid for free. It struck us as crazy that if your artistic output happens to be music instead of text, that your options were bad.’
Bandcamp functions as a middleman site rather than digital DIY culture proper, but still. The expectation of profit from music is now firmly weighted towards auxiliary activities – touring, merchandise, licensing, ‘360 sponsorship’ (hmm) – and the surgical excision of an artistic heart from the petrified industry establishment continues.