Chav, n. British slang (derogatory). “In the United Kingdom (originally the south of England): a young person of a type characterized by brash and loutish behaviour and the wearing of designer-style clothes (esp. sportswear); usually with connotations of a low social status.”
– Oxford English Dictionary

1. The C word

If ‘cunt’ is reportedly losing its power to shock or offend, don’t worry, other c-words are available. ‘Class’, for instance, appears to have become unsuitable for use in polite society these days, while ‘Chav’ has never been so commonplace in the respectable parlance of those who would never dream of using any other c-word so blithely. Owen Jones’ book Chavs, a welcome and necessary analysis of the latter phenomenon, identifies it as a culture ‘created and then mercilessly lampooned by the middle-class, rightwing media and its more combative columnists’, and examines the word’s place in current political and cultural discourse in the context of a simultaneous narrowing of socio-economic opportunity. Continue reading →