Alex Niven’s book on Oasis’ Definitely Maybe is out now and worth your time. It’s a book about working-class art, working-class politics, and the decline of both in Britain since the 90s, but there’s no denying the fact that it’s also a book about Oasis. So for the purposes of this post, which isn’t about Oasis, let’s talk about Oasis first:
Yes, it’s alright if you think Oasis were shit. Yes, Oasis went downhill fast – almost immediately, in fact. Yes, Oasis were a more ‘authentic’ version of the freewheeling should-know-better casually chauvinist Lad that, in Niven’s term, the ‘bourgeois wing of Britpop’ attempted to pantomimically portray, and no, this wasn’t necessarily a good thing. Music press, tabloids and lad-mags in the 90s lionised the Gallaghers’ laddishness as part of a tediously retrograde cultural discourse that was intent on rolling back the ‘politically correct’ gains of the decades before. This same discourse imposed a false dichotomy of class, in which Oasis’ supposed proley authenticity was linked with loutish ignorance and excess, while experimentation, education and glorious pretentiousness were presented as the preserve of the middle class. So yes, Oasis were damaging. But more by accident – or by deliberate exploitation by a largely middle-class cultural industry – than by design.
And yes, there was more than Oasis happening in the 90s. The issue here is that no other band got so big, so phenomenally quickly, and the question is whether anything interesting can be said to explain that – you know, beyond the not-even-trying paradigm of “people like Coldplay and voted for the Nazis; you can’t trust people, Jeremy”. The book’s background argument on this, to which I am a rock-solid subscriber, is that, as 90s politics capitulated to a post-Thatcher consensus, a more subversive, anti-establishment spirit persisted in early-90s pop culture – including early Oasis alongside the Manics, Pulp, Kenickie etc – which then got flattened under Cool Britannia, Blairism, and Britpop’s imperial stage. Overthinking it? Yeah, if you like. Better than underthinking it, mate. Continue reading